How the Barefoot Shoe Industry Lies to You



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The degree to which you successfully transition to barefoot shoes will depend on your current foot function, and how you approach your supplementary strength & mobility work for your feet. You MAY be luckier than me, and barefoot shoes might allow your biomechanics to align naturally. The fact is that won’t be the case for everyone, unfortunately that undercurrent of dishonestly still runs deep in this industry…

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26 Replies to “How the Barefoot Shoe Industry Lies to You”

  1. People don’t understand when anything comes to health.
    What works for others might not work for you. That doesn’t mean these companies are misleading

  2. dmgcaster904 says:

    I don't see anything wrong with anything you just said. Barefoot shoes are not a universal panacea. You have to use critical thinking and common sense. That is the Problem. There is very little in the way of sense anymore. Keep up the good work.

  3. Larry says:

    I love science and I'm aware that experts have stated that barefoot shoes are bullshit and possibly harmful.

    But: It doesn't change the fact that I tried to resolve my shin splints with traditional shoes for 10 years with no luck. However, I've never experienced the pain of shin splints after I started using the barefoot shoes. Never. I suffered from it for 10 years.

    I didn't go into barefoot shoes thinking that my feet would adapt to barefoots in 15 minutes after using supported shoes for 20+ years. I took it slow and looked at guide videos.

    So if the science says it's bullshit, it's quite likely that the science hasn't really looked at it thoroughly enough.

  4. Micloren says:

    It wasn’t till I thru-hiked the Appalachian Trail that I realized how much proper biomechanics mattered. It wasn’t necessarily the trail itself but the constant 15-30 mile days. In the beginning of that hike I had shoes with all the gimmicks (arch support, ankle support, shank, water proof) & they started causing major issues. Ball-of-foot pain was horrible. Ankle rolling was a problem. Hot & sweaty feet was also frustrating. I switched my footwear multiple times & eventually settled on minimalist shoes & that solved 90% of my issues. Not surprising… virtually everyone else thru-hiking came to similar conclusions.

    I don’t think these conclusions are generally reachable for the weekend warrior type person since there just isn’t enough recurring stress to activate it. That’s why I suspect this negative feedback loop of poorly designed & marketed footwear will forever persist.

  5. Are you recommending barefoot shoes if I wear orthotics for pronation issues???

  6. weberito says:

    Jesus, what a clickbait. Send your newsletter to your mum

  7. Thingaloo says:

    Why can't we have shoes with cushioning, but flat, and with a wide toebox?

  8. easytomove says:

    In my perspective is that they are still in development bcs these industries is still new and for me is better to use barefoot shoes than conventional shoes for certain activity. But the best option is no shoes at all 😊

  9. bailey lewis says:

    so if i have walked around a fair amount of my life barefoot, barefoot shoes should just be like an extra skin right?

  10. It's obvious that allowing your feet to work in the manner that we evolved before shoes is what's best for our health.
    I prefer them just because my posture is better and my back hurts less.

  11. dean sing says:

    as someone who is an expert in soft tissue dysfunction , I have to say that you give vague info while sound like you know something …the issues you speak of can be fixed with a good osteopath and massage therapist with some physio…all bones are dynamic and can be deformed and reformed properly no matter your age …so plantar fasciitis is caused my fascial distortion that can only be fixed by proper techniques to release the fascial distortion

  12. Barefoot shoes helped my kids with pain in legs and the older daughter has signifficantly better walking posture and she stopped complain about knee pain two or three months after switching to barefoot.
    I had lot of issues with my flat feet for several months, in that time (like 5 years ago) I wasn´t even able to stand on my feet in the morning. It was painful and after like 20 mins pain was not so strong, so I can normally go into work. But there was a problem with standing, can´t stand long, also my back was in pain really often. And my friend, which is experienced physiotherapeutist, told me, that I should walk each day around my house in small roundy stones for few minutes to train muscles in instep. She also recommended me to get out socks, while walking inside house, so the feet has direct contact with ground. I also visited our hospital (orthopaedic doctor), they told me, I need to have special insert in my shoe (I weared Salomon mostly) to get pain out. But she told me to follow her advice with walking on stones outside and avoid this insert with explanation, that insert is there only to push out the pain, but it´s not solution, it´s just for surpassing symptoms. I followed her advice for 6 weeks, start was really painfull (was not able to walk more than few meters) and one day, the pain just vanished completely. After this she recommended to wear barefoot and the pain just never came back. I can stand pretty long, my back is in pain just occasionaly (mostly from my office sitting-bad posture). So everything is better. Similar experience has my GF, she actualy started to wear it few months earlier than me and her problems with pain in feet vanished.
    So, yes, maybe you have some problems, which barefoot can´t fix alone. And you should visit physiotherapeutist.

  13. Frank G. says:

    bro… the midfoot pain. thanks for this. it as super relatable

  14. high heeled shoes are the way to go period

  15. Darren C says:

    The title of this video is pretty misleading (bordering on click bait). I get what you’re saying in the film, but the title suggests you sit on the side of traditional footwear which I don’t believe you do. The film has done well for you, but the message could be clearer … that barefoot shoes alone won’t solve your problems. The comments do seem to suggest that barefoot shops help rather than hinder people with skeletal type issues that do seem to be exacerbated by regular shoes and trainers.

  16. Barefoot shoes is FAR from being industry compared to mainstream brands 😂 personally I feel so much better after going barefoot. My only recommendation is to to let people make their own judgement…

  17. multi tablez says:

    You ramble a lot without much substance.. the true answer is technique. it is that simple: If you walk heel first, in "normal, padded" shoes, it should be OK ish…. and if you walk FRONT FOOT hitting the ground first, in barefoot shoes, you will see all the benefits that the barefoot shoe company said.., believe it or not. now, if you walk heel first, in barefoot shoes, YOU WILL INJURE yourself completely and destroy body. .. there is a technique for walking barefoot and with barefoot shoes, and that must be done frontfoot first hitting ground, to carry impact, then heel land soon after. it is weird at first, but then i get all the benefits mentioned. my legs feel way better and lighter.

  18. Jack D says:

    How ALL industry lies to you3💀🤺💀🤺💀🤺💀🤺💀🤺💀🤺💀🤺💀👻

  19. Griff says:

    Maybe day Vibram correctly?

  20. Hadrian says:

    Why don't you have any muscle?

  21. Rich white people problems

  22. DoubleD says:

    The price you pay for what you get is the biggest scam but tons of peeps boast about paying those prices for years. backwards world 😂

  23. If Vans will start selling slightly thinner and slightly wider shape they will kill this growing market

  24. Charly Micky says:

    I don't have any anterior transverse arch in my feet. I tried barefoot shoes and I feel how walking with them challenges my muscles, but after only a few minutes I'm literally walking on my bones. Without cushioning, I would be in immense pain when walking and would cause longterm mechanical problems in my feet. I still find my barefoot shoes useful to see how my feet strengthening and the building of said anterior transverse arch progresses through dedicated training, but barefoot shoes will be too harmful for daily life for me for quite some more years.

  25. "Barefoot shoe" is both a misnomer and an oxymoron.

  26. Going barefoot around 20 years ago was one of the best decisions in my life.
    I even barely run ever and still got told by a running coach after a gait analysis with video and computer and stuff that I have the best natural foot movement he has ever seen.
    So they are not a magical solution for all foot problems and marketing is exaggerated? Yaaaaaawn, what a revelation!
    You missed one point though: they help indeed with a wide range of issues with a minimal amount of learning, they just can't help with very specific cases like yours. Also I don't see how wearing them in a gym would do anything at all, you actually need to walk in them.
    You should have used them indeed for hiking, running and walking! How else are they supposed to help you? The shoes by themselves do nothing, you don't even need them, the whole idea is to just allow the foot to work naturally – which you basically prevented. So your "excuse" doesn't seem plausible – you could have at least done some short hikes first or light walks or whatever, but just some exercises in the gym where you barely make any kilometer? …doesn't make any sense.

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